How to Conduct Primary Research: Step-by-Step Guide for Market Analysis & Data Collection | Perfect for Business, Academic & Marketing Research Projects

A narrative guide to conducting primary research, complete with an overview of methodologies, tips for collecting and applying qualitative and quantitative data, and helpful resources.

Part of the series

Does a research assignment fill your students’ hearts with dread? Now doing research can be sensible, worry-free, and even fun, with the help of Research for Writing! This four-book series instructs young scholars in all the basics of conducting research, from determining which sources to use to setting up experiments and interviews, and from locating items in a library to exploring the Internet wisely. Lighthearted illustrations engage the eye as readers learn how to access the information at their fingertips.